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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, by Idris Mootee
Ebook Free 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals, by Idris Mootee
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Book by Mootee, Idris
- Sales Rank: #4202196 in Books
- Brand: Brand: Strategy Architects
- Published on: 2004-09
- Original language: English
- Number of items: 1
- Dimensions: .41" h x 5.64" w x 8.02" l,
- Binding: Paperback
- 200 pages
- Used Book in Good Condition
Most helpful customer reviews
4 of 5 people found the following review helpful.
Waste of money
By A Customer
I am embarrassed both for the author and the publisher of this book. This book has over 100 typographical errors (I lost count), including mistakes that a basic spell-check function would catch. Sentences missing words, spelling errors, grammatical mistakes - you name it, this book has it.
Regarding the content, it rambles and makes no sense. The author/publisher uses a lot of fonts and logos, but I didn't see one original thought. Anyone with any marketing experience will find that this book is a waste of money.
1 of 1 people found the following review helpful.
Great introduction to branding
By D. Kershaw
Another reviewer complained about typos (I can't agree based on my edition). My 2 cents that person missed the point. As someone who has been around publishing I can say that all books have typos (like all software has bugs). The point is the content.
If you have been a branding-enabled marketing professional for years it is possible that you should try a more technical book. But if you need to get up to speed quickly, refresh your perspective for a new environment or find a way to simply think different, this book is the ticket.
The author comes at his topic with a fast paced hard hitting style that gets both fact and perspective out where you can think about it and absorb it without wasting any time. Experience is tough to get in better then real-time, but this book comes close. I found the book more then worthwhile and have suggested it to many, even to friends who are experienced marketing professionals.
5 of 6 people found the following review helpful.
A very fascinating book about brand
By A Customer
What makes a Mercedes a Mercedes or a Hermes a Hermes, a Coke a Coke? Popular brand names like these are more than just products. They're symbols that capture a wide range of ideas and emotions. The author, Idris Mootee, a former Mckinsey consultant turned marketing expert has distilled his enormous practical knowledge about the theory and practice of brand management into this smart but small volume. The book is packed with information and good ideas-so many, in fact, that it is virtually an encyclopedia of brand marketing dos and don'ts. Most of the material is presented as power point slides format. An excellent resource for marketing and brand executives.
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